|
 Prevage
Cream, as seen in Allure magazine- From Allergan, the makers of
Botox Cosmetic and MD Forte skin care products, comes an exciting
new breakthrough product in anti-aging skin care, Prevage.
Prevage cream contains a
revolutionary new ingredient called Idebenone (pronounced eedy b
known). Idebebone is an antioxidant has been found to effectively
combat the signs of aging brought on by factors such as age, sun
damage, and smoking.
Antioxidants protect cells
from environmental damage, improve the appearance of fine lines,
reduce dryness, and smooth skin texture. Studies show that Idebenone
is more powerful in preventing cell damage than 5 other popular
antioxidants- Vitamin C, Vitamin E, Coenzyme Q10, Kinetin, and alpha
lipoic acid.
Prevage Cream is available
in the office of Beverly Hills oculofacial plastic surgeon Dr.
Jonathan Hoenig. To purchase Prevage, call for information,
866.463.6449.
Allergan Launches PREVAGE-TM- Antioxidant Cream,
the First and Only Clinically Tested Antioxidant That Corrects and
Protects the Skin
(press release from Allergan,
Inc.)
IRVINE, Calif.--Jan. 4, 2005-(BUSINESS
WIRE)--Allergan, Inc. (NYSE:AGN) today announced the launch of PREVAGE(TM)
antioxidant cream, the first and only clinically tested antioxidant
that not only reduces the appearance of fine lines and wrinkles,
but also provides protection against environmental factors including
sun damage, air pollution and cigarette smoke.(1)
Representing the next generation of antioxidants, PREVAGE(TM) antioxidant
cream is a novel cosmeceutical containing 1 percent idebenone -
a revolutionary, potent and effective new antioxidant.
"We had sun block in
the seventies and glycolic acids in the eighties, and now we have
PREVAGE(TM) antioxidant cream, the first advance we have seen in
decades that is backed by scientific studies," said Jeanine
B. Downie, M.D., Director of Image Dermatology, Montclair, New Jersey.
"PREVAGE(TM) antioxidant cream is a potent antioxidant that
is clinically proven to not only protect the skin against sun damage
and the environment, but also to correct fine lines and wrinkles."
Proven Scientific Evidence
Data that compare leading
antioxidants show that idebenone is the most effective topical antioxidant
product available.(1) A six-week clinical study evaluated the use
of PREVAGE(TM) antioxidant cream containing a 1 percent concentration
of idebenone in 21 women between the ages of 18 and 65 with moderate
photoaging (dry facial skin and fine lines/wrinkles). The women
in the study applied PREVAGE(TM) antioxidant cream twice a day to
the facial area for six weeks. Study results included:
-- 29 percent reduction in
the appearance of fine lines and wrinkles;
-- 26 percent reduction in
skin roughness or dryness;
-- 37 percent increase in
skin hydration; and,
-- 33 percent overall global
improvement in the appearance of skin.(2)
"While other creams
just sit on the skin's surface, the unique formulation of PREVAGE(TM)
antioxidant cream allows it to penetrate the skin at the cellular
level to help prevent free radicals from breaking down the collagen
and elastin in the skin," added Dr. Downie.
"PREVAGE(TM) antioxidant
cream is the newest addition to our dermatology franchise,"
said Bob Rhatigan, Vice President, Allergan's U.S. Dermatology business
unit. "With a rich heritage in skincare, we are excited to
continue providing dermatologists and plastic surgeons with products
supported by science and proven results."
PREVAGE(TM) antioxidant cream
is available exclusively through dermatologists' and plastic surgeons'
offices. To locate an office or for more information, please visit:
www.prevage.com
About Idebenone
When compared to other commonly known topical antioxidants
available in skincare products, idebenone is the most potent and
effective antioxidant compound. Idebenone has been found to be effective
in protecting the skin against key environmental stressors known
to cause fine lines and wrinkles including: ultraviolet radiation,
ozone, air pollution and cigarette smoke. It also was ranked the
most effective compound tested in a series of biochemical and cell-biological
methods used to determine the effectiveness of antioxidant compounds
at preventing biological damage as a result of oxidative stress.
Prevage Cream is available in the office of
Beverly Hills oculofacial plastic surgeon Dr.
Jonathan Hoenig. Please call the office at 310.247.3777 for
information.
dr. hoenig
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